He wears several distinctive suits and black sunglasses with a mindset of "dress classy and dance cheesy". It shows Psy performing a comical horse-riding dance and appearing in unexpected locations around the Gangnam District, such as an outdoor yoga session and a hot tub. The music video is directed by Cho Soo-hyun, who also directed the music video for Psy's follow-up single " Gentleman" and the music video for " This Love" by Shinhwa. The music video won several accolades from various award-giving bodies, including Best Music Video at the 2012 Mnet Asian Music Awards in Hong Kong, the Music Video Award at the 2012 Melon Music Awards in Seoul, and Best Video at the 2012 MTV Europe Music Awards in Frankfurt, Germany. On March 7, 2021, the video surpassed 4 billion views. It subsequently surpassed 2 billion and 3 billion views in June 2014 and November 2017, respectively. On December 21, 2012, the music video set a record for the first video to surpass 1 billion views on the platform. In the music video Psy "pokes fun at the style of Seoul's Gangnam District, a flashy district known for its affluence, high rents, high expectations and a focus on the high-status lifestyle".
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The video premiered on Jon the video-sharing website YouTube and was later made available to download digitally on October 19. It was directed by Cho Soo-hyun and was filmed in Seoul in July 2012 over the course of 48 hours. The music video for " Gangnam Style" by recording artist Psy is currently the eleventh most viewed video and the fifth most liked video on YouTube, as well as the 19th most disliked.
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